The No More campaign is trying to change the way society is viewing sexual assault and domestic violence. The posters have images of famous people along with a quote of how some people respond to rape. For example, Debra Messing's poster has, "He warned her" written, saying that this response is unacceptable. When you visit the No More website (http://nomore.org/about/all-organizations/) there are over 200 organizations behine it or supporting it. However the faces of this campaign are the actors found on popular TV shows and in movies.
This campaign is intended for those who witness and defend sexual assault encounters. An interesting aspect is how the male actors are presented. The men's quotes are more focused on bringing other men into the issue. The men are trying to explain how it is everyone's problem.
From its birth, media has always been influential in making change. By having the actors of the characters people love to watch, the viewers are more inclined to listen and this appeals to ethos. The credibility of the people on the posters is already established. By varying the quotes on the posters there is a better chance that people will be able to relate to one of the quotes. This appeals to pathos.
The word choice of "no more" is important. It recognizes that these things exist and lets the viewer recognize it as well. Also, it is simple and memorable.
In smaller print to the side of each individual poster has a fact and for many, the fact pertains to the sexual abuse of men. This campaign is clearly steered towards the education of males who don't recognize it as a problem for their gender. The specificity of the facts allows male viewers to become more connected to the message.
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