blink is one of the most fascinating books I've read to date. Malcolm Gladwell teaches the "power of thinking without thinking" in a way that has totally reconstructed the way I view my thoughts. This book is interesting not just because of how Gladwell writes, but because I feel like I received a copy owned by the Half-Blood Prince. Someone has read and marked up the pages and connected his discoveries to her own life, and it makes the information even cooler.
Gladwell's writing is formal yet informal. He is scholarly but maintains a conversational aspect with his audience. When he discusses phenomena that occur unconsciously the readers get to experience some tests that allows them to understand the studies in a different way. Gladwell is trying to help the general public understand more about their brains.
Malcolm Gladwell appeals to ethos, pathos, and logos. Not only does Gladwell support his arguments by citing researchers, but by explaining why the researchers are credible as well. It adds another level of trust for what he has to say. Also, many of the tests researchers have done are logical in their execution so it brings logic to Gladwell's conclusions. Gladwell appeals to pathos when he explains how he is even mastered by his subconscious. It would be pretty easy for a reader to feel ridiculous for not being able to control his decisions, but Gladwell prevents that on numerous occasions. To name just one, Gladwell reveals his results when he took the www.implicit.harvard.edu Race IAT and he has "automatic moderate preference for whites". Most readers want to be able to say they believe fully in equality, but Gladwell explains sometimes it isn't your fault that you unconsciously have prejudices.
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