Tow 25- Getting Started (Visual)

Today, April 12th 2015, Hilary Clinton announced her anticipated candidacy for the presidential election of 2016. As someone who everyone knew was going to run, the video that was released works to excite the American public as well as subtly give a clue as to the kind of politician Clinton is.

In order to effectively convey a basic premise of her ambitions, Clinton uses a specific arrangement and repetition of examples of people "getting ready to..." and

The arrangement of the video is effective for achieving its purpose. The audience does not even see Clinton until the final moments. Instead, a variety of families are explaining what they are embarking on, families of different ages and ethnicities. Before viewing the candidate, viewers are likely to identify with somebody in the video. By forming this connection with the audience, the announcement is well perceived by many.

Not only are the people in the video diverse in what they look like, but what they are saying are shaping the stances Clinton hopes to deliver. When you leave the video, you know Clinton is in support of: gay marriage, successful businesses, support of senior citizens, strong education and aiding the job industry.  And she didn't say a thing about it.