In immediacy this advertisement strikes me as old-fashioned, heart warming, and to the point. These qualities help in making it effective in its goal to sell the product.
The baby in the photo is wearing a bonnet. He is surrounded by simple tile and in a vignette style framing. The font is straightforward and the colors are a little faded. This aged feeling brings the brand being sold a sense of wisdom. It is not a new brand, it is what has always been around. the brand is established as trustworthy and accountable, striving to connect the audience to the family brand, something that will not let you down.
The tone of the image is warming and inviting to a viewer. The prime focus of the piece is the laughing child, doing something a baby should not do, shave its face. Just like in commercials with the babies who speak in deep voices intellectually, this brings a similar humor. Not only that, razors are sharp and can cause damage. This ad proposes the idea that if a baby is able to use the razor without hazard, than a grown adult can as well. Perhaps they can even find skin as soft as a baby's.
Finally, the image is not too crowded and has a very clear message: this is a good razor. The brand name and company is prominent and emphasized, with a few catchy slogans around it that may stick in the viewer's mind. The word safety is included in the name of the product, articulating the very idea of the image as a whole. Overall, the advertisement is very effective and utilizes rhetorical strategies in order to create a clear vision of a product.
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